Guiding Principles


+ Good for Many People

Do as much good for as many people as possible. Our commitment to others will be demon-strated through our choice of actions and our choice of words.

+ When in Doubt

When in doubt, do the right thing. If still in doubt, be fair.

+ Seek to be Polite

Be someone who people to do like to do business with. Be courteous. Be polite.

+ Seek to Understand

Express yourself and listen. You may have the best idea, but no one will know unless you summon the bravery to express yourself – to speak up. You may not have the best idea, but you will not know unless you summon the courage to truly and openly listen.

+ Value

Bring Value to every situation. Be helpful all the time. Ask yourself what you can add to the situation. What can you make better?

+ Think Long-Term

Prioritize long-term success over superficial short-term gains.

+ Let the Best Idea Win

Whether the source is a teammate or a client, embrace their better idea. Don’t defend a weak position. Trust is earned. Be sure your judgment is trusted.

+ Earn Trust

Trust is two things – competence and ethics. Trust is earned. Your “word” should not be given without thought. Manage not by an emphasis on authority, but through an emphasis on competency, influence, education, logic, and inspiration. Insist on the highest ethical standards.

+ Be a Teacher and a Student

Be a teacher, be a mentor – all the time. Great teachers find multiple ways to reach a student. Taking different tracts and angles until the student understands. Be a student – all the time. Embrace that no matter how much you know, you have much to learn. Enjoy the growth of learning. And know that everyone has something to teach. And know that even a fly can do something you can’t.

+ Growth

Strive to be better every day. Aim for continuous growth in all three components of PKE.

+ Goals

Be clear on the goal and follow the formula of SPACE. If the goal is important, stay on it. If the goal drops in importance, let it go.

+ Be Patient for Results

Have urgency regarding the creation of feedback loops through Planning and Actions.

+ Hard Work

It may be hard work, but on the whole, it must be satisfying work.

+ Embrace Failure

Success is the ability to go from one failure to another with no loss of enthusiasm. We learn more from our failures than our successes.